Gummy Vitamin Maker Nourished Appoints First Agency Deft, Targets US and UK

Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency.

With the global jellies and gummies market estimated at $13.9 billion three years ago and growth predicted at 3.5% to 2025, the sector is expected to continue to grow as a result of the expanding vegan population and rising awareness about the side effects of chocolate consumption.

Launched less than two years ago by its founder and chief executive Melissa Snover to increase consumer interest in health and wellbeing, the company uses its patented 3D printing technology to let consumers create their own personal gummy vitamins.

“The response to our innovative products has been phenomenal; we are going from strength to strength,” explained Snover. “We chose Deft to partner on this journey as they have a unique brand-building vision on social commerce channels, which are crucial for our success.”

The winning pitch

Following a pitch, the direct-to-consumer brand has tasked Deft with creating an overarching brand campaign to run across both traditional media and social media channels to engage U.S. and U.K. audiences.

Ian Crocombe, founder of Deft, said, “Nourished has instantly excited and reinvigorated the vitamin market as the world recognized the need for investment in personal health.”

The work is scheduled to break mid-July across both markets.

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