Charlotte’s Web Appoints Wes Booysen as Chief Financial Officer

BOULDER, Colo., June 15, 2021 /PRNewswire/ – (TSX: CWEB) (OTCQX: CWBHF), Charlotte’s Web Holdings, Inc. (“Charlotte’s Web” or the […]

BOULDER, Colo., June 15, 2021 /PRNewswire/ – (TSX: CWEB) (OTCQX: CWBHF), Charlotte’s Web Holdings, Inc. (“Charlotte’s Web” or the “Company“), the market leader in whole-plant hemp extract products with naturally occurring cannabinoids, including cannabidiol (“CBD”), is pleased to announce that Wessel Booysen has joined the Company as Chief Financial Officer (CFO). Mr. Booysen is a top-tier executive with more than a decade of global executive leadership in finance, international expansion and strategic M&A at Molson Coors Beverage Company (“Molson Coors”). He will help lead the Company through its next phase of growth which includes broad international expansion.

In his most recent leadership role at Molson Coors, Mr. Booysen was Chief Executive Officer and Managing Director in Melbourne, Australia leading the businesses in Asia Pacific and Africa to double digit growth over a two-year period with growth in key markets including Australia and Japan, and expansion into new markets including South Korea, Singapore and Hong Kong. Prior to that role he was Vice President and International Chief Financial Officer in Denver for five years overseeing finance, accounting and reporting, business transitions and M&A integrations in Europe, Africa, Asia Pacific and Latin America. Mr. Booysen also led the integration of the international portion of the Miller acquisition (~$12B enterprise transaction).

Before Molson Coors, Mr. Booysen spent 10 years at Deloitte in Assurance and Advisory overseeing mergers & acquisitions, business transformation, public offerings and SEC reporting. His strategic financial advisory roles supported executive leadership teams at multibillion and multinational-dual-US listed clients across the United States, Europe and Africa.

“Wes brings a skill set and leadership style well-suited for our international expansion initiatives and visionary culture. He has an exceptional record for building and developing high performance teams with high engagement on an international basis,” said Deanie Elsner, CEO of Charlotte’s Web.  “Wes’s background in the internationally regulated alcoholic beverage business is highly applicable to our sector. His technical acumen and financial planning & reporting experience will also be instrumental in our forward expansion plans.”

“Wes brings a skill set and leadership style well-suited for our international expansion initiatives and visionary culture. He has an exceptional record for building and developing high performance teams with high engagement on an international basis,” said Deanie Elsner, CEO of Charlotte’s Web.  “Wes’s background in the internationally regulated alcoholic beverage business is highly applicable to our sector. His technical acumen and financial planning & reporting experience will also be instrumental in our forward expansion plans.”Outgoing Chief Financial Officer, Russ Hammer, will retire in August at his two-year anniversary with Charlotte’s Web, and will assist Mr. Booysen in a planned two-month transition, serving as Senior Executive Advisor to the CFO during the transition period. “We are grateful to Russ for his enormous commitment and contribution to fully prepare the Company’s financial reporting systems for the next chapter in our international growth plan, and we all wish him the best in his well-deserved retirement plans,” said Ms. Elsner.

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