Brand Holdings, LLC Acquires Healthy Skoop, the Third Acquisition in 12 Months Executing Its Direct-to-Consumer E-Commerce Strategy.

PITTSBURGH–(BUSINESS WIRE)–Brand Holdings, LLC, a holding company focused on acquiring DTC e-commerce companies in the areas of health and wellness, sports nutrition, beauty and functional foods, among other categories, announced today the acquisition of Healthy Skoop, a growth brand in the Plant-Based Protein Powder market, from the Seurat Investment Group. This represents the third acquisition for the Company, which is backed by Kidd & Company, LLC (“KCO”) and T-street Capital, LLC (“T-street”).

Healthy Skoop, founded a group of friends led by Dr. James Rouse, a well-known medical professional and personality in Boulder, Colorado, is a company whose mission is to make great tasting plant-based products a simple, easy choice, in order to help people live a healthy lifestyle every day.

The first acquisition, Dr. Emil Nutrition, a leading provider of a portfolio of health and wellness supplements as well as sports nutrition products for both the enthusiast athlete and everyday consumer backed by the scientific background of Dr. Emil Hodzovic, was completed in June, 2020.

Subsequently, the second acquisition, Simple Botanics, was completed in March, 2021.

Brand Holdings will partner with Dr. James to launch a new presence for the brand today at www.HealthySkoop.com with an assortment of Breakfast Protein Powders – plant-based proteins paired with prebiotics, probiotics, and numerous vitamins and minerals – as well as their very popular Daily Proteins.

“As the world begins to open back up and our customers’ busy lifestyles start up again, providing them an easy way to get their daily requirement of plant-based protein, vitamins and minerals is a priority, and we are thrilled with the ability to lead the future growth of a company with products as strong as Healthy Skoop,” said Jeffrey R. Hennion, Chairman & CEO of Brand Holdings. “We are excited to now be partnering with Dr. James to accelerate the growth of Healthy Skoop to its legions of fans across the U.S.”

Dr. James Rouse, one of the original Founders of Healthy Skoop commented, “I am beyond excited to have this partnership with Brand Holdings. Healthy Skoop began in my kitchen as a way to serve my patients and now has grown far beyond what I ever expected.” Dr. Rouse continued, “Our commitment to quality, taste and experience has always been the foundation of our brand, and this relationship with Brand Holdings will insure that we will have the honor to continue to serve our passionate Healthy Skoop community.”

“We have always been extremely proud of the quality of the Healthy Skoop product line,” said Adam Greenberger, Managing Partner of Seurat Capital, “and we look forward to the bright future of the brand and the continued growth of the company that Jeff and the Brand Holdings team will bring.”

Gerry DeBiasi, a Partner at KCO, commented, “We see Healthy Skoop as a strong brand with excellent products, which will serve as strong leverage points as we look to build marketing and distribution.”

Dale Cheney, Managing Partner at T-street, added, “With this third acquisition in the Brand Holdings portfolio in less than a year from the formation of the company, we are excited for the future both due to the individual strength of these brands as well as the economies of scale of combining under the Brand Holdings umbrella.”

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